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Last week Apple together with Disney studios jumped into the movie down load market and offered two key features to it’s movie download service. First it uses the ipod as the device for downloading. Second, knowing that the ultimate viewing choice for movies for the public will be the television or home theatre. Apple indicates it will introduce a set top box to work with the TV thus bridging the gap between internet delivery and end user’s desired viewing choice. This puts Apple in a position to capture a middleman role and to make money on a device to ease the process between the down load and final choice of viewing medium. But Bit Torrent is already working with Warner Brothers and will probably leap frog Apple’s device sooner or later by allowing direct downloads to your TV receiver, fast, high quality and immediately playable using a high speed cable line to do it. And to go with this instant down load will be the option to burn to a DVD or store the movie on the hard drive of your tivo box or similar device.


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George Lucas in an interview with CNBC earlier this year and again last week stated that the movie companies and Hollywood would have to adapt sooner or later to the new digital age, of production and distribution. When asked about file sharing and bit torrent specifically Lucas stated that it would be the future of Hollywood and that Steve Jobs and others had already grasped that concept.


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The major retailers of DVDs, such as Walmart and Target have communicated to the Hollywood studios that they will not sit still for downloads that would be cheaper than the DVDs they sell. Apple has been responsive and is said to be discussing an agreement on the pricing of down loads from it’s itunes site.


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Apple, Disney Studios, Warner Brothers, NBC Universal,Amazon and even George Lucas herald a change in the way movies are made and ultimately delivered to the public.

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