And so in December 1953, the first issue of Playboy Magazine was published bearing no name, since Hefner was not sure at that time whether a second issue would be published. The first issue’s centerfold was a picture of Marilyn Monroe, which was originally intended for a calendar issue. But, despite the uncertainty on the second issue of the Playboy magazine, the maiden issue was sold out in two weeks time. Actual sales for the maiden issue of Playboy were pegged at 53,991. With the success in sales of the first issue, Hefner and his associates moved on and published the second issue. This time, Playboy magazine’s official logo, that of a bunny wearing a tuxedo bow tie was born. The rabbit was chosen to be the official mascot of the magazine for the animal’s playfulness, which is what the magazine was trying to impress upon its readers.
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Through the years, Playboy Magazine has featured many celebrities including Marilyn Monroe, Drew Barrymore, Charlize Theron, Madonna, Belinda Carlisle, Tiffany, Shannen Doherty, Katarina Witt among other famous celebrities who have posed for the magazine in their most provocative poses and barest beauty. These celebrity models were photographed by such notable photographers such as Stephen Wayda, Ron Harris, Russ Meyer and many others.
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Another proof of Playboy’s success was the string of international country specific Playboy editions that came out. Playboy International editions were published in Brazil, Australia, Argentina, Germany, Greece, Hong Kong, among other countries.
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- Of course, because of the nature of Playboy magazine, it was not widely accepted in some of the more conservative countries. Most countries in the Asian have banned the sale and publication of Playboy magazine due to what is described as its lewd nature and vulgarity that is contradictory to the norms and values of the people.
- During the 1970s, when Playboy magazine reached its peak, circulation of the magazine dwindled down. This was attributed to the rise of new competitors in the adult magazine business, such as Penthouse. The proliferation of adult videos also contributed to the decline in sales of the magazine.