MASS APPEAL In his day it was common practice for blacksmiths to build tools as customers ordered them, however seeing the future as it was, Deere decided to start hammering out the new plows without orders. It was an entirely new way of doing business and made John Deere a very popular man.
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Ten years after he developed his first plow, Deere was producing a 1000 plows a year. Many years later in 1911, the company purchased the Waterloo Gasoline Traction Engine Company and tractors were added to production line. By 1955 they were the leading producer of farm equipment in the world. Today, the company has become globally renowned with net sales exceeding $640 million dollars.
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- Constant research and development has always been key to the John Deere company, as Deere himself once said, “They haven't got to take what we make and somebody else will beat us, and we will lose our trade." To this day, the company spends more on research and development than most other companies in its industry.