Anyone who has ever been served a one or two hundred dollar meal that tasted like day old fast food can relate to Ramsay’s Standards and his passion for serving the best food in the most creative way possible. Although I am a late comer to Hell’s Kitchen, I have become an ardent fan. So much so that I actually journeyed to the BBC America cable channel to seek out more of Ramsay. What I found was wonderful. Although I haven’t really watched UK television in a serious way since Benny Hill, I took a chance with Ramsay’s Kitchen Nightmares and won big. I found the series to be entertaining and very informative. In a day when the overall educational process is dumbed-down to the point of being almost useless and somewhat illegitimate in the real world, it is refreshing to see how Ramsay is able to reach out and state the obvious to the clueless. This is something that people wanting to try their hand at the restaurant business can learn from.
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As an occasional business project manager and consultant, it has been my unpleasant experience to have to explain to people why their ideas suck. That’s the reason I rarely do that work anymore. When facing a wide-eyed client who is ready to mortgage a home, borrow from relatives or max out credit cards to open a dream business, I often have to be the one to explain why they should not. It’s hard to tell people what most financial, mortgage, credit card and commercial real estate companies will not. Those entities stand to profit from a small business failure as much as a success.
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People that fail at business usually end up back at work for another twenty years paying for a dream that turned into a nightmare. The lenders know they’ll do anything to save their home, so they get paid. Suppliers looking to dump over-priced retail displays and over-stocked wholesale items just want to make a sale. The strip mall landlord with empty stores and a bad location is glad to get as little as a few months rent out of any Sam Walton wannabe so he or she can pay a few of their own bills.
Ramsay’s Kitchen Nightmares illustrates what I call Logic’s Lousy Lesson: Business Owners can do anything they want, as long as they do it the right way. Just because you love skating, doesn’t mean you should open a skating accessories store. Your Grandma may cook up a mean batch of oatmeal cookies, but think twice before you bet the farm on that recipe. He may have a potty mouth, but Ramsay knows what works and what doesn’t. Maybe that’s because he had his own hard lessons along the way.
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- Born in 1966, the future Scottish Celebrity Chef watched his father try various careers and businesses. Because of many failures, the family constantly moved. Ramsay probably thought he inherited his father’s knack for bad luck along with his first name. After youthful successes in football (soccer), the future chef was going to be signed by the Rangers. A series of injuries prevented that. Rather than sign with a lower league team, Gordon enrolled at a local college to study hotel management and catering. He was just nineteen years old.